Many founders and executives don’t need convincing that business intelligence and data analytics add value to their startup. From ongoing management dashboards to acute analysis of customer behavior, the value of business intelligence platforms and strategic analytics are clear. What most founders need is a guide to get started.

As startups are increasingly shifting focus to profitability, it’s more important than ever that startups are efficient with their talent and resources. High performing founders are no longer content with a 45-day lag to get eyes on a static business performance report. Instead, they rely on real-time insights to make data-driven decisions quickly and efficiently.

Manage KPI’s such as churn and lifetime value, while diving deeper into customer segmentation and analysis:

• Who are my top performing customers? And why?

• What percent of our new customers will we retain for at least 12 months?

• What is the cost to acquire a winback?

LTV:CAC is often thought of as a signal of profit or ROI, but for startups and growing businesses it represents a lot more. You can even make the argument that it’s the most important metric for startups to track.

Keep a pulse on crucial KPI’s like deal volume and time-to-close while also answering critical business questions:

• Where are my top performing customers coming from?

• How many leads do we need to generate to hit our revenue target?

• Which of my Sales Engineers convert demo’s at the highest rate?

Repurchase rates are one of the most overlooked KPIs for E-commerce brands. Instead of trying to drive repurchase rates, organizations should be be letting repurchase rates tell them about their customer and what marketing strategies are most effective in reaching them.

It’s Q2 and your budget is already outdated, the SeedMetrics forecasting tool allows you to consistently look ahead and plan for different scenarios.

Key Highlights:

• Dynamic Forecasting

• Cash Management

• Scenario Planning

Take a deeper dive into your financials to understand the drivers of outcomes.

Key Highlights:

• Dynamic Variance Analysis

• Liquidity Analysis

• Drill-Down by customer/vendor

We cut out the manual exports and error-prone spreadsheet work, simplifying your ability to regularly review business performance.

Key Highlights:

• Automated Data Extraction

• Budget-to-Actuals

• Financial Review