Many founders and executives don’t need convincing that business intelligence and data analytics add value to their startup. From ongoing management dashboards to acute analysis of customer behavior, the value of business intelligence platforms and strategic analytics are clear. What most founders need is a guide to get started.

As startups are increasingly shifting focus to profitability, it’s more important than ever that startups are efficient with their talent and resources. High performing founders are no longer content with a 45-day lag to get eyes on a static business performance report. Instead, they rely on real-time insights to make data-driven decisions quickly and efficiently.

LTV:CAC is often thought of as a signal of profit or ROI, but for startups and growing businesses it represents a lot more. You can even make the argument that it’s the most important metric for startups to track.